Abdulraheem, M.Imouokhome, E. O.Gbadeyan, R. A.2023-01-092023-01-092016Abdulraheem, M., E. O. Imouokhome, & R. A. Gbadeyan (2016): Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. The Nigerian Journal of Management Research. 6(1); 46-66. Published by the Department of Business Administration, University of Jos.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8239en-USBusiness, word of mouth communication, insurance, marketing communication mix consolidationArticle