Exploring the link between marketing and organizational profitability. A case study of a reputable financial institution in Ibadan, Oyo State

Ibojo. B. ODunmade, E.O.Asabi, M. O.2024-05-032024-05-032016https://uilspace.unilorin.edu.ng/handle/123456789/13417Exploring the link between marketing and organizational profitability. A case study of a reputable financial institution in Ibadan, Oyo State