Udende, PatrickMustapha, Maryam Lasisi2018-08-022018-08-022016Udende, P. & Mustapha, M. L. (2016). Going beyond mass media use for social mobilization in meeting targets of poverty alleviation programmes in Nigeria. Mkar Journal of Media and Culture, 1(3), 48-69. Published by Department of Mass Communication, Mkar University, Benue State, Nigeria.http://hdl.handle.net/123456789/1069It is fashionable that successive governments in Nigeria never lack articulate programmes aimed at ameliorating poverty neither do they grossly lack resources to leverage on. It is also fashionable that at every dispensation, governments at all levels overwhelmingly deploy the mass media to mobilise citizens to embrace poverty reduction programmes considered germane for their socio-economic enhancement. Paradoxically, the level of poverty among the average Nigerian is on the increase. This concern informs this paper with a view to reflecting on the sustained causes and consequences of poverty, the place of poverty reduction programmes and reasons numerous poverty reduction programmes fail. With the conclusion that the programmes fail due to government insincerity rather than inadequate social mobilisation, it is recommended that Nigerian government should take a holistic approach with renewed rigour as viable option for the successful implementation of poverty reduction programmesenMass mediapovertypoverty alleviation programmessocial mobilisationcorruptionArticle