An assessment of the effect of multi-product marketing strategy on resources optimization in manufacturing firms in Kwara State

Mustapha, Yusuf Ismaila2021-05-202021-05-202009-12155274-2177https://uilspace.unilorin.edu.ng/handle/20.500.12484/5296enRatio analysisPerformanceManufacturing industryFood and beverage industryAn assessment of the effect of multi-product marketing strategy on resources optimization in manufacturing firms in Kwara StateArticle