Imouokhome, E. O.Abdulraheem, M.Olujide, J. O.2023-01-092023-01-092022Imouokhome E. O., Abdulraheem M. & Olujide J. O. (2022): Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry. Amity Journal of Management Research 5(1); 491–506. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India. Available online at https://www.amity.edu/admaa/ajmr/current-issue.aspxhttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8246en-USCustomer satisfaction, hospitality industry, organizational performance, service quality, strategic marketing planningArticle