Mustapha, Lambe KayodeMustapha, Maryam LasisiAbubakar, Ibrahim Yusuf2024-05-062024-05-062021Mustapha, L. K., Mustapha. M. L. & Abubakar, I. Y. (2021). Mainstreaming African communication scholarship through paradigmatic and programmatic research. In Issues in Fourth and Fifth Estates of the Realm: Festschrift on Professor Ralph Afolabi Akinfeleye978-978-58923-0-7https://uilspace.unilorin.edu.ng/handle/123456789/13691The chapter analyses the mechanisms for advancing communication scholarship in African setting from the prisms of paradigmatic stances in mass communication theorisation and research. It profiles the ontological, epistemological and axiological considerations that grounded extant communication theories and the need to enhance visibility of African communication research and scholarship through Afrocentric paradigm.enBook chapter