Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry

Umar, Muhammad SaniMustapha, Yusuf Ismaila2019-10-152019-10-152012-122315-9243http://hdl.handle.net/123456789/2573enMarketing strategiesMono-product marketing strategyMulti-product marketing strategySales and profitMarketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industryArticle