Gbadeyan, R. A.Abdulraheem, M.Imouokhome, E. O.2023-01-092023-01-092016Gbadeyan, R. A., Abdulraheem, M. & Imouokhome, E. O. (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management Special Edition; 193-208, Published by the Center for Entrepreneurship, Kwara State University, Malete.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8234en-USBranding, consumer, loyalty, buying behaviour, product. strategies, organizationArticle