Abdulraheem Mulikat2025-04-162025-04-162014-05-1511. Adeoti, J. O., Olawale, Y. A. &Abdulraheem, M. (2014): Effect of Sales Performance on Customer Response: Evidence from Ilorin Branches of Mr. Biggs Foods: Lapai Journal of Management Sciences.5 (1&2); 116-126, Published by the Department of Business Administration, Ibrahim BadamasiBabangida University, Lapai, Niger state, Nigeria.https://uilspace.unilorin.edu.ng/handle/123456789/15054Effect of Sales Performance on Customer Response: Evidence from Ilorin Branches of Mr. Biggs Foods