Imouokhome, E. O.Abdulraheem, M.Bello, K. A.2023-01-092023-01-092016Imouokhome, E. O, Abdulraheem, M. & Bello K. A. (2016): Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry. Journal of Business and Value Creation. 5(1); 135-150. Published by the Department of Marketing , Faculty of Management Sciences, University of Port Harcourt, River State, Nigeria.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8240en-USStrategic marketing planning, strategy implementation, Hotel. industryArticle