OLADIPO, Ganiyu Taiwo Ph.D.2024-05-102024-05-1020228. Oladipo G.T., Time management and Business Survival. Advances in Management, Published by the department of Business Administration, University of Ilorin, Nigeria.4(1) 116-130.Available at http://ejournals.unilorin.edu.ng/journal/index.php/aim.0795-6967https://uilspace.unilorin.edu.ng/handle/123456789/14044Research has been conducted in the field of time management and its association with business Survival. For businesses to survive in this global economy, there is need to master the art of time management to aid goal setting and delegation. Therefore, the purpose of this study is to examine the impact of time management on business survival while the specific objective was to (i) examine the effect of goal settings on business growth, (i) determine the impact of delegation on custorners satisfaction and (ii) assess the effect of conducive environment on market share. The study adapted a survey research design. The population of study consisted of 44,800 of student business in University of llorin was 44,800 from which 397 were sampled using multi stage sampling techniques. Quantitative data were collected using questionnaires and were analyzed with the aid of SPSS. Findings revealed that goal settings has a high positive correlaotion with the growth of business with R0.946 and p-value of 0.000<0.005 for goal clarity, goal commitment and goal feedback respectively. Delegation has a high positive impact on customer satisfoction with R'= 0.985 and p-value of 0.0000.005 for lateral delegation, general and formal delegation respectively. Lastly, conductive environment has a high positive relationship market share with R= 0.982 and p-value of 0.000<0.005 for elimination of distractions, ergonomics and reduction of noise respe ctively. The study concluded that goal setting, has significant impact on business growth. The study recommnended that student business owners should set meaningful gools for their business so as to achieve business growth and development.entime managementgoal settingsdelegationconducive environmentbusiness survivalArticle