Gbadeyan, R. A.Abdulraheem, M.Imouokhome, E. O.2023-01-092023-01-092016R. A. Gbadeyan; M. Abdulraheem & E. O. Imouokhome (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management (IJEIM), 1(1); 193-208. A Publication of the Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8229en-USBranding, Customer Loyalty, Buying Behaviour, Product, Strategies and OrganizationArticle