PROFESSOR MUKAILA AYANDA AREMU2026-09-222026-09-222026-03-26Aremu, M. A. (2026). Marketing: Small word, big consequences. The 299th Inaugural Lecture, University of Ilorin, Nigeria. Published by The Library and Publications Committee, University of Ilorin.978-978-68-5556-1https://uilspace.unilorin.edu.ng/handle/123456789/18979enMarketingStrategic planningConsumer behaviorEducation—MarketingMarketing—ManagementNigeriaBook