Adeoti, J. O.Abdulraheem, M.Olawale, Y. A.2023-01-092023-01-092014Adeoti, J. O., Abdulraheem, M. & Olawale, Y. A. (2014): The Effect of Promotional Strategies on the sales of Pharmaceutical Product: A study of Evans Medical Plc. Lapai International Journal of Management & Social Sciences. 7(1); 147-159, Published by of Faculty of Management & Social Sciences. Ibrahim Badamasi Babangida University, Lapai Niger state, Nigeria.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8237en-USCustomer, promotion, sales, strategiesArticle