Adebayo, Sijuwade AOmotesho, Kemi FAjibade, Toyin BAdetayo, Gbemisola B2023-06-302023-06-302020-05https://uilspace.unilorin.edu.ng/handle/20.500.12484/11377This study focused on assessment of consumer’s behaviors towards organic foods in Ilorin metropolis, Kwara State, Nigeria. The objectives of the study are to identify the level of awareness of the respondent on the organic foods, determine factors influencing the respondents on consumption pattern for organic foods among others. One hundred and twenty (120) respondents were randomly selected. Data for the study were obtained with the aid of a structured questionnaire administered to the organic foods consumers at the point of purchase. Both descriptive and inferential statistics were employed for the study. Results of the analysis revealed that the average age of the respondents was 41 years. Majority of the respondents were male (61.7%), had tertiary education (80.8%), married (75.8%) with average monthly income of #47,992. The average household size was 4 persons. In addition 92.5% of the respondents were aware of the health benefit of organic foods. Concern for health (x=3.83) was ranked first as factor influencing consumption of organic food. One of the constraints faced by respondents in the patronage of organic foods is the fact that organic foods are expensive. The study recommends that organic foods should be made affordable at the shopping mall in order to promote the level of purchase and consumption of organic foods.consumers, behavior, organic food, consumption, benefitASSESSMENT OF CONSUMERS` BEHAVIOUR TOWARDS ORGANIC FOODS IN ILORIN METROPOLIS, KWARA STATE, NIGERIAArticle