ABDUL FALILAT AJOKEMUSTAPHA ISMAILA YUSUFOLADIPO GANIYU TAIWOOLANIPEKUN WAHEED DAMILOLA2024-05-102024-05-102018-0814. Abdul, F.A, Mustapha Y.I., Oladipo, G.T & Olanipekun W.D (2018): Impact of Customer Awareness, Understanding and Patronage of Non- interest Banking Services in Nigeria: Evidence from JAIZ Bank plc, Kaduna Oshogbo Journal of Management. 3(2);34-45. Published by Department of Accounting & Finance and Business Administration, Fountain University, Oshogbo.2315-63252408-6959https://uilspace.unilorin.edu.ng/handle/123456789/14015The incessam development that resulted from the global financial crisis has made it necessary for financial firms to be customer centered in their entire operational activities especially new entrant in the industry like Jaiz Bank Plc that offers new kinds of banking products. This study examines impact of customers' awareness and understanding on the patronage of non-interest banking services in Nigeria The population of the study consists of all the customers of the bank who are resident within Kaduna metropolis. A combination of snowball and convenience sampling techniques was employed to collect data from 210 customers of Jaizplcbank through un 18- item Likert scale questionnaire. The study employed correlation and multiple regression analysis as analytical techniques. Theresult shows that the awareness and understanding of non-interest banking services has a significant influence on the willingness of customers to patronize non-interest banking products and services. The study recommends that non-interest banking operators should focus on the people's understanding of business transactions, the concept of profit and loss sharing practice and the benefits of non-interest banking products and services that would impact on customers' decision, irrespective of their religion.awarenessunderstanding and patronage of non-interest banking servicesArticle