Olujide, J.O.Osezua, E. M.Abdulraheem, M.Imouokhome, E. O.Bello, K. A.2023-01-092023-01-092018Olujide, J. O., Osezua, E. M., Abdulraheem, M., Imouokhome, E. O. & Bello K. A. (2018): Effect of Marketing Communication Mix on Eligible Voters during Political Campaigns in Ilorin Metropolis. Ilorin Journal of Administration and Development, 4(1); 90-99. Published by the Department of Public Administration, Faculty of Management Sciences, University of Ilorin.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8223en-USMarketing Communication Mix, Political Aspirant, Political Campaign, Eligible Voters, ElectionArticle