Mustapha, Lambe Kayode2024-05-062024-05-062012Mustapha, L. K. (2012). Agenda-setting: A reflective and visionary analysis. In Critique and Application of Communication Theories N. T. Ekeanyanwu, S. N. Ngoa & I. A. Sobowale (eds.) 85-108.978-37963-9-9https://uilspace.unilorin.edu.ng/handle/123456789/13687A chapter on agenda-setting that explains the entirety of historical, empirical and heuristic value of the theory.The chapter delves into the trajectory of agenda-setting, a theory of mass communication that triggered resurgence of mass media effects tradition. It traces its genealogy, trajectories and futuristic consequence of the theory for unpacking mass communication phenomenon.enBook chapter