Abdulraheem Mulikat2025-04-162025-04-162019-07-25Abdulraheem, M (2019): Brand personality and sales performance in Kam Industries Nigeria Limited, Ilorin, Kwara State. Ilorin Journal of Marketing, 9(1) 126 – 140. Published by the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Nigeria.https://uilspace.unilorin.edu.ng/handle/123456789/15053Brand personality and sales performance in Kam Industries Nigeria Limited, Ilorin, Kwara State