Oniku, A.C. Ph.DAhmed, A.GNnaji, C2023-01-062023-01-0620197. Oniku A.C.,Ahmed, A.G., &Nnaji,C. (2019). Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy.Quarterly Journal of Contemporary Research, 7 (Special Edition): 20-32. A publication of the Federal University Otuoke.2536-782Xhttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8195enAdvertising intensity, Personal selling frequency, Sales promotion, Recession, Consumer's price sensitivityArticle