Mustapha, Y.IYusuf, M.S.Olowo, A.G2025-05-082025-05-0820162315-8212https://uilspace.unilorin.edu.ng/handle/123456789/16489Abstract The performance of small scale entrepreneurs in recent past has been recognized to be the key to economic growth and development of every nation and this entrepreneurial performance is believed to be gender driven in some societies. This study purposefully examined the effect of gender on sales performance of small scale entrepreneurs in Ilorin metropolis of Kuara State The study used appropriate sample size determination methods to arrive at 369 respondents. Primary data were collected through a multiple choice and likert scaled questionnaire that was administered on the target respondents while secondary data were collected through the relevant Text books, Journals and Workshop materials. Ordered logistic regressiori analysis model was used to analyse the subject of discourse. It was discovered through the Pseudo R' that gender does not have significant effect on the sales performance of small scale entrepreneurs in Ilorin metropolisenGenderentrepreneurSmall ScalePerformanceIlorinArticle