Mustapha, Lambe Kayode2024-05-032024-05-032019Mustapha, L. K. (2019). The Gatekeeping and Agenda-building Process in Media Production. In Political Economy of Media Operation in Nigeria Muyiwa Popoola & Godwin Oboh (eds.) 361-380. Oyo, Nigeria: Published by Ajayi Crowther University Press.978-978-52389-8-3https://uilspace.unilorin.edu.ng/handle/123456789/13502The chapter dissects the interacting processes of agenda-building and gatekeeping in the production of media content and considers the two theoretical mechanisms as a continuum in which the gatekeepers reinforce agenda-builders' power to set the pace and tone of media content. It also explicates how changing media landscape is altering the processes.enBook chapter