Olawale, Y. A.Salman, A.Abdulraheem, M.2023-01-092023-01-092019Olawale, Y. A, Salman, A. & Abdulraheem M. (2019): Impact of Marketing Research on Organizational Productivity in Nigerian Manufacturing Industry. Amity Journal of Marketing 4(1); 80 – 95. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India Available online at https://www.amity.edu/admaa/ajm/current-issue.aspxhttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8247en-USMarket research, sales research, promotion research, organizational productivityImpact of Marketing Research on Organizational Productivity in Nigerian Manufacturing IndustryArticle