Abdulraheem, MulikatAdeoti, JohnsonOlawale, Yinusa2019-10-302019-10-302014-12Faculty of management sciences, ibrahim gbadamosi Babangida University, Lapai, Niger State, Nigeria2315-9243http://hdl.handle.net/123456789/3143enmarketingprofitabilitysales promotionfoodeffect of sales promotion strategy on customer response and company profitabilityArticle