Amolegbe, K.B.Muhammad-Lawal, A.Fayemo, K.A.2024-04-222024-04-2220162. Amolegbe, K.B., Muhammad-Lawal, A. & Fayemo, K.A. (2016): Economic Analysis of the Marketing of Plantain Snacks (Dodo Ikire) in Ikire, Osun State. Ilorin Journal of Marketing. 3(1): 73-97 Published by Department of Marketing, Faculty of Management Sciences, University of Ilorin, Nigeriahttps://uilspace.unilorin.edu.ng/handle/123456789/12480Plantain is an important perennial crop that provides food security and income for small scale farmers and plantain marketing involves the role of middlemen in passing plantain from the farms to the markets. Hence, this research deals with the analysis of the marketing of plantain snacks (dodo ikire) in Ikire, Osun state. It seeks to bridge the gap of excess production which could lead to wastage of plantain fruits, which brings about making a palatable produce from unpalatable over-riped raw fruit of plantain by a an economic analysis of the marketing of plantain snacks. A two stage sampling technique was used for this study and a random sampling of 180 processors were initially selected for the study, however, only 157 of the sampled size were used for the study. In accordance to the objectives, tools like budgetary analysis, a four scaleliketh technique, multinomial logistic regression and correlation coefficient analysis were used to do justice to the study. Hence, results from the study showed that plantain snacks processing was profitable at any level of production. Also, the constraints hindering production and marketing of plantain snacks in the study area these include: high cost of raw materials, inadequate capital, seasonal shortage of water, high level of losses, low product price, poor transportation network, inadequate market and processing stress and the level of severity of all these were discovered. Therefore, this study recommends that processors should source for credit from the government through their association in order to have access to improved facilities such as presser to reduce the processing stress. Also, more knowledge should be shared among the processors as regards production strategies to improve the production strategies of the less competence ones and money generated in the association during meeting and other activities should be channelled towards the betterment of processors in the association.enArticle