SULEIMAN, Ahmed Aremu2024-04-262024-04-262021-12Suleiman, A. A. (2021). COVID-19 Pandemic and Patronage of Household Consumables in Sokoto Metropolis. Unizik Journal of Entrepreneurship (ENTREP), 2(1): 173-185, Published by the Department of Entrepreneurship Studies, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka. Available online at https://unizikentrepjournal.comhttps://uilspace.unilorin.edu.ng/handle/123456789/13021In an attempt to contain the spread of the outbreak of COVID-19 pandemic in Nigeria, the Federal Government put in place different measures among which was the restriction of movement in terms of lockdown and curfew as well as expert directives. This to a larger extent has not only affected the economic activities of the people in the communities by obstructing the existing and incoming potential buyers and suppliers of the household consumables that are necessary for their survival but also lower the patronage of the available household consumables across the globe. However, very few or none of the reviewed studies have investigated how COVID-19 protocols have affected the patronage of household consumables in Sokoto metropolis. Hence, this study, examines the effect of COVID-19 guidelines on patronage of household consumables in Sokoto metropolis. Descriptive survey design was adopted for the study as primary data were obtained through the use of questionnaire from 384 respondents that were conveniently selected within Sokoto metropolis. The result of the statistical analysis through the use of multiple regression revealed that COVID-19 guidelines influenced the patronage of consumable goods (with R2 = .664 and P-value ≤ 0.05). It therefore concluded that COVID-19 guidelines have significant impact on customer patronage of consumable household in Sokoto metropolis. The study therefore recommended that customers should give equal level of adherence to all the guidelines set aside by the Nigerian Centre for Diseases Control (NCDC) for both the supermarkets and markets. This is because when there is live there is hope.enCOVID-19GuidelinesPatronageHouseholdConsumablesArticle